October 10, 2017
LockeBridge Partners, Inc., a Boston area investment bank focused on mergers, acquisitions, valuations and capital raises, announces a comprehensive investment in Sagacity, Inc. by New Capital Partners (NCP), a private equity firm focused on financial and health care services. LockeBridge acted as the exclusive financial advisor to Sagacity. Sagacity is a developer of marketing automation and cloud-based CRM solutions for mortgage companies and banks. The investment includes new funding that will allow the company to accelerate its milestone objectives, including world-class functionality for lead management, co-branding and RESPA-compliant partner marketing.
According to Adam Cranford, Principal at NCP, “after extensive due diligence and market research, it became immediately apparent that the Company has one of the very highest customer satisfaction rates in the mortgage CRM and marketing automation sector, That’s when we knew that an infusion of capital into a highly regarded, profitable enterprise would allow the existing leadership team to dramatically improve upon service offerings with innovative advancements and the hiring of additional staff. We look forward to an exciting future together.”
Scott Waxler, LockeBridge Managing Partner, states, “Software used to manage outbound marketing with integrated CRM and ERP solutions has been a very active vertical market for us. The transaction structure enables the Owners to continue to direct the Company. With assistance from NCP I am confident that together they will become a leading national player in marketing automation and cloud-based CRM solutions for financial institutions.